In business, no one wants something bad to happen. But if and when it does, smart companies are prepared with a crisis communications plan.
A good plan should provide general guidelines for decision-making prior to and following a crisis situation. It should also identify and clarify responsibilities during potential crisis situations.
When done right, the plan can help minimize down time or business disruption; lessen confusion and rumors; and assist the brand in maintaining credible relationships with community, industry and the media. Each of these is key to helping support, if needed, rebuilding efforts of the brand post crisis.
– Alison Bailin, HMA Public Relations