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3 apps to boost office creativity

creativity apps

The communications industry is constantly evolving and growing, so it’s important to continue learning about new resources, especially apps you can download on your phone.


Ever wonder how people create such eye-catching graphics for events? Canva allows you to become artsy, creative and original.


This app costs nothing to download and edits pictures beautifully. Users find it simple, and they have fun exploring their own editing styles.


Want to add a nice background and text to your Instagram stories? Try this app to add a unique touch, and improve the quality of the content you feature.

– Carolyn Taylor, The Oklahoma 100

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How to get creative juices flowing

tips to get creative

At times, creating original content can be difficult. I’ve been there enough to have developed a list of helpful tips for how to break through a creative rut.

• Brainstorm like crazy. That means write down ALL your ideas, good and bad.

• Go for a walk. Studies have shown that walking improves creative thinking.

• Seek out inspiration. Inspiration can be found in almost anything.

• Move around. Work out of a coffee shop, sit in a different part of the office, or put some headphones in with upbeat music to get the juices flowing.

• Always collaborate and ask for advice from peers.

– Cora Pursley, The Atlanta 100

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Copper State of Mind

copper state

What motivates you to take action? Is it reading about something in the newspaper that piques your interest? Is it seeing a story on television that does the trick? Perhaps it is being introduced to someone whose story is just the encouragement you need to get involved.

For some, motivation may result in volunteering for an organization or running for office. For others, it might mean registering for a 5K or taking up ballroom dancing.

September seems like the perfect time to get motivated. So shake off the summer vacation sluggishness and refocus on reaching your end-of-year goals.

– Abbie S. Fink, HMA Public Relations

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Buena Vista at Chandler debuts in Arizona

ribbon cutting

Buena Vista at Chandler, a 50,000-square-foot drug and alcohol detox and treatment campus, has opened and will begin accepting residential patients in September. The campus, located at 3033 S. Arizona Ave. in Chandler, has been treating out-patient guests since July.

The campus offers specially licensed medical staff on-site 24 hours a day and a full range of treatment services, including: medically monitored detox; inpatient residential treatment; partial hospitalization; intensive outpatient; outpatient; medication assisted treatment; primary care medicine; and telemedicine. Not typical of residential treatment centers, Buena Vista at Chandler has 70 private rooms with restrooms.

– Dave Slattery, Buena Vista at Chandler

The campus offers treatment programs to men and women, aged 18 and older.

Features of the campus include individual therapy and group therapy spaces, indoor and outdoor recreation areas, dining room and transportation services on site. All guests are able to take part in on-site activities including exercise classes, art therapy, yoga and more.

Leading the medical team is Dr. Paul R. Valbuena, who is a double board-certified psychiatrist and addictionologist, serving as Buena Vista at Chandler’s medical director. An addictionologist is a specialist in the diagnosis, study and treatment of psychological dependence.

Julie Nave, MA, LPC will serve as clinical director of the campus. Nave has been independently licensed by the Arizona State Board of Behavioral Health since 2004 and brings more than 20 years of experience in the behavioral health field.

Buena Vista at Chandler will employ approximately 100 people and is unique in its design, approach and services.

Buena Vista at Chandler is among the only campus of its kind to provide primary care services to its guests.

This means that even though traditional inpatient and outpatient treatment have concluded, guests are still able to see the primary care providers from Buena Vista for routine medical needs ranging from allergies, flu and colds to routine physicals and check-ups.

The campus accepts a wide variety of private and public health insurance plans including Aetna, Blue Cross/Blue Shield, Cigna, Coventry, HealthNet, Humana, Care1st, Mercy Care, Magellan and United HealthCare, among others.

This campus is Buena Vista’s second location in Arizona. Buena Vista at Tatum Ranch, a 10,000-square-foot campus located in Cave Creek, opened in 2017. Buena Vista will open two additional locations over the next 12 to 18 months. The Buena Vista at Tucson campus is expected to open in late 2019 or in the first quarter of 2020. The Buena Vista at Loveland, Colo. campus is expected to open by mid-2020.

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Update your website, and then do it again


As the owner of an award-winning, full-service digital marketing agency focused on website design, among other services, I know firsthand that having an eye-catching website is the most important part of maintaining a strong digital presence.

Updating your website is crucial and is something most businesses and brands forget about. Not sure when it’s time for an update? There are five telltale signs to look out for:

1. Poor conversion rate (amount of visitors to a website who actually interact with the page).

2. Cluttered design.

3. Bad user experience.

4. Unclear messaging.

5. Not mobile friendly.

– Eric Olsen, Fasturtle

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Subway Restaurants of Arizona partners with Feeding America

subway restaurant

September is Hunger Action Month. To observe it this year, Subway Restaurants of Arizona is joining the fight against hunger statewide by partnering with Feeding America to donate meals to local area food banks.

Through the “Feeding the Need” initiative, for every two meals purchased by customers, Subway Restaurants of Arizona will donate one meal, up to 150,000, to the food banks in their communities through September 30.

Along with fighting hunger, Arizona Subway franchisees are teaming up to give away $60,000 in grants to Arizona nonprofits that serve at-risk children through Subway Kids & Sports of Arizona.

– Chad Barnett, Subway Restaurants of Arizona

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The connection between a brand and the media

television camera

Do the media still play an important role in today’s ever-evolving world of marketing communications? Absolutely – on several levels.

Media generates awareness and understanding of your organization among consumers, elected officials, donors, influencers and the community at large. Media also helps to build name and brand recognition, provides an opportunity to demonstrate thought leadership and allows organizations to advocate and position themselves as the leaders in the social services arena. And finally, it still provides critical third-party credibility.

As such, effective, authentic media relations can and should be a focus of any business or brand’s overarching strategic plan.

– Alison Bailin, HMA Public Relations

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APS and Phoenix Suns to provide STEM teacher grants


In partnership with Phoenix Suns Charities, APS will be providing grants up to $2,500 to support kindergarten through high school teachers for STEM projects in the classroom. A total of up to $50,000 is available for the current school year.

Funding will be provided for projects that best encourage creativity and increase student motivation to learn. Successful proposals will promote exciting and innovative activities to motivate students and enhance their learning of STEM (Science, Technology, Engineering and Math).

A workforce proficient in STEM skills is critical to retaining and attracting high-quality businesses and industries to the state.

Arizona 100 staff

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Tempe apparel company grows wholesale division

clothes hangers

Sportiqe, an apparel brand based in Tempe, Ariz. that was founded in 2006 and specializes in modern American comfort wear, is expanding its wholesale division after landing 31 new clients in the second quarter of 2019, notably inking deals with recognized brands such as Peloton, Microsoft Xbox, Tillamook Creamery and Sierra Nevada.

Sportiqe has experienced significant growth in 2019 in other areas as well, doubling its staff in the last 12 months and averaging a year-over-year growth of 25 percent. Sportiqe is on track to increase sales by 100 percent since 2017, by the end of the year.

– Matt Altman, Sportiqe

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Flagstaff emerging as culinary destination

flagstaff restaurant

Eclectic, outdoorsy and sneaky fabulous for all types of foodies, there is no better spot to fall in love with this fall than Flagstaff.

The award-winning, mouth-watering Tinderbox Kitchen is often named among those credited for launching the current foodie movement in Flagstaff.

The Cottage Farmhouse French Bistro is in the deft hands of Scott Heinonen, one-time chef for Paul McCartney.

A forest-to-table restaurant, Root Public House features true Northern Arizona ingredients throughout its always evolving seasonal menus.

Specializing in Latin-inspired fusion, Criollo Latin Kitchen has been recognized by Arizona Highways and USA Today.

– Alison Bailin, HMA Public Relations