Morning Consult recently released a study that looked at the scale and nature of influencer engagement among those ages 13 to 38. The report found that YouTube was the overall most used platform by all ages. Other platform usage varied, with Instagram nabbing the second spot among those 13 to 21 and Facebook taking this spot among those 22 to 38:
• 13-16: YouTube, Instagram, Snapchat, TikTok, Facebook, Twitter, Twitch.
• 17-21: YouTube, Instagram, Snapchat, Facebook, Twitter, TikTok, Twitch.
• 22-26: YouTube, Facebook, Instagram, Snapchat, Twitter, Twitch, TikTok.
• 27-31: YouTube, Facebook, Instagram, Snapchat, Twitter, Twitch, TikTok.
• 32-38: YouTube, Facebook, Instagram, Twitter, Snapchat, Twitch, TikTok.
– Alison Bailin, HMA Public Relations