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What motivates today’s ‘knowledge workers?’

The authoritative management style is fading. These days, many jobs involve knowledge work, where an employee’s main contribution is subject matter expertise. Consequently, a manager’s role is evolving into more of a “team leader” or “motivational coach.”

To motivate employees to succeed, it is important for leaders to focus on:

– Connection: Employees want to feel connected with others. Leaders should create opportunities for employee engagement and collaboration.

– Culture: Monetary rewards can be short-lived. Employees seek experiences and meaningful purpose. If a company’s mission and values resonate with employees, they will genuinely care about the results of their own performance.

– Christina Norton, Revenue Management Solutions


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