Washington Federal Bank has refreshed its name and logo. Now WaFd Bank (and WaFd Bank Arizona here), the logo is a fresh, digital evolution of the strong brand it’s developed over the past 100-plus years.
The purpose, gleaned from over a year of research, is to first and foremost clearly communicate we are a bank. It is meant to amplify our digital-first approach along with the service that supports financial progress every day, all the while maintaining its solid reputation as a well-capitalized bank that does business with a personal approach.
Customers will start to see changes now and through 2020.
– Mike Brown. WaFd Bank Arizona