Tag: Digital Age

As we approach the heaviest shopping period of the year, retailers should be thinking about leveraging their in-store experiences to encourage shopper sharing on social media.

Creating a visual experience that is filled with shareable content will naturally encourage shoppers to pull out their phones and start sharing, which expands a shop’s reach exponentially.

Think about setting up themed displays for selfies, hosting an event or providing an opportunity for customers to interact with a product. Then, encourage social sharing with a unique hashtag or sweepstakes entry for tagging a post or simply ask for the shares. Happy holidays!

– Emily Reeves Dean, Cranford Co.

Universities around the world are offering their courses online without or partially without charge. Over the past five years, almost 800 universities have created more than 8,000 of these massive open online courses (MOOCs). Universities with offerings include Stanford, Duke, Rice and Harvard, to name a few.

Courses use interactive textbooks, pre-recorded videos, quizzes and projects to teach pupils valuable new skills. As our job markets rapidly change, the skill sets needed to compete are also changing pretty quickly. Continued education is a must and MOOCs are adequately equipped to provide it – on our own schedules and budgets.

– Emily Reeves Dean, Cranford Co.