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How to plan the perfect summer vacation

Looking to plan some fun in the summertime? According to Rachel Strong, brand director of Contiki, a social travel company, “The reason we travel is, at its core, to create memories – whether it’s from that perfect moment or trying something new out of your comfort zone.”

Contiki polled 2,000 18- to -34 year-old would-be vacation seekers and found a majority believe the perfect vacay means traveling with at least four people, enjoying a minimum of four new experiences and finding one “hidden gem.”

Forty-seven percent said they’d quit if their boss said “no” to time off for an unforgettable trip.

– Vikki Locke, C2 Communications, The SWFL 100

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