If any of these apply to your brand or organization, consider investing in a public relations agency or effort:
You want to increase your presence – be it among the media, influencers, online, in social space, among target audiences or otherwise.
You are doing something impactful in your industry.
You are doing something impactful in your community.
You want to be considered an expert and thought leader in your industry.
You want to build relationships.
You want to build trust.
You want to generate investor interest.
You want help solving problems.
You have a budget in place and clear communications goals.
– Alison Bailin, HMA Public Relations