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The connection between a brand and the media

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Do the media still play an important role in today’s ever-evolving world of marketing communications? Absolutely – on several levels.

Media generates awareness and understanding of your organization among consumers, elected officials, donors, influencers and the community at large. Media also helps to build name and brand recognition, provides an opportunity to demonstrate thought leadership and allows organizations to advocate and position themselves as the leaders in the social services arena. And finally, it still provides critical third-party credibility.

As such, effective, authentic media relations can and should be a focus of any business or brand’s overarching strategic plan.

– Alison Bailin, HMA Public Relations

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