Category: Digital

Fasturtle Digital, a global leader in digital marketing solutions, is now offering Fastsites by Fasturtle to business owners worldwide. Using today’s technology, the program is a turnkey and expedited approach to web design that helps business owners and brands develop and launch fully functional websites in less than a week.

In a few simple clicks, even technology novices are easily able to enter their business details, choose a design, and give the award-winning team at Fasturtle direction on content. Users also have unlimited editing access after launching, meaning fine-tuning and updates are easy and fast. Fastsites by Fasturtle starts at $995.

– Eric Olsen, Fasturtle 

Digital marketing is going to be tougher in 2020. Here are helpful tips to improve your SEO strategy and drive more traffic to your business:

• Establish your credibility.
• Learn new engagement metrics.
• Try voice SEO.
• Ensure accuracy of your details.
• Know the right keywords and use them.
• Develop location-specific content.
• Customize your content.
• Use visuals to boost engagement.
• Produce more videos, but continue writing content too.

If this sounds exhausting, hire an experienced SEO partner with the suite of services you need. They should have credentials and be both a Google- and Facebook-certified partner, as well as provide attentive customer service.

– Eric Olsen, Fasturtle 

Humans are highly visual. While long content can attract and hold our attention, the proper visual aids can do a lot to trigger an immediate response and increase consumer engagement with your brand and business.

By putting out ephemeral content through Instagram Stories or Facebook, you can get your audience’s attention, enough to get them to your product or service pages. Additionally, 45 percent of people watch over an hour of Facebook and/or YouTube videos weekly. Take advantage of that by creating videos for your brand’s digital channels, including LinkedIn. Use them to introduce your product, team or services regularly.

– Eric Olsen, Fasturtle 

Morning Consult recently released a study that looked at the scale and nature of influencer engagement among those ages 13 to 38. The report found that YouTube was the overall most used platform by all ages. Other platform usage varied, with Instagram nabbing the second spot among those 13 to 21 and Facebook taking this spot among those 22 to 38:

• 13-16: YouTube, Instagram, Snapchat, TikTok, Facebook, Twitter, Twitch.
• 17-21: YouTube, Instagram, Snapchat, Facebook, Twitter, TikTok, Twitch.
• 22-26: YouTube, Facebook, Instagram, Snapchat, Twitter, Twitch, TikTok.
• 27-31: YouTube, Facebook, Instagram, Snapchat, Twitter, Twitch, TikTok.
• 32-38: YouTube, Facebook, Instagram, Twitter, Snapchat, Twitch, TikTok.

– Alison Bailin, HMA Public Relations