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6 communication jobs that didn’t exist 15 years ago

Many companies are looking at different ways to market their business, product or service. In the past, hiring a marketer or communicator was sufficient. Today, considering how people consume information and make purchasing decisions, those positions have morphed into something new, with titles and skills to match.

Some of these positions focus on understanding the digital landscape and the tools to measure success. Here are six:

1. Digital inbound marketing specialist

2. Social media influencer

3. Web analyst

4. Chief listening officer

5. SEO specialist

6. Brand journalist

While some jobs may have officially “retired,” dozens more have been added.

– Hollie Geitner, The Pittsburgh 100

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ACA launches Arizona Assets Map

Phoenix skyline

The Arizona Commerce Authority (ACA) has launched a new, interactive map that identifies statewide assets and resources, such as infrastructure, land ownership, educational resources and community profiles. The Arizona Assets Map was developed by the ACA to assist businesses considering relocation or expansion in Arizona as well as visitors and citizens.

Boundaries of legislative districts, tribal lands, military installations, Opportunity Zones and mines in Arizona are identified. The Arizona Assets Map also allows for a statewide search of points of interest, including schools, libraries, hospitals, airports, arts and cultural landmarks and outdoor activities like state and national parks and monuments.

Arizona Commerce Authority

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Hermosa Project projected to infuse $21 billion into economy

construction site

Arizona Mining, Inc. recently released a study, conducted by the L. William Seidman Research Institute and the W.P. Carey School of Business, reporting its Hermosa Project will have an impact on Arizona of $21.6 billion in GDP, $8.5 billion in disposable personal income and $860 million in state government revenues.

The Hermosa Project, a high-grade zinc-lead-silver resource located near Patagonia, is expected to be constructed/produced over the next 33 years. The study also noted the project will employ an average of 451 workers and will support an average of 3,225 additional jobs.

– Susan Muir, Arizona Mining Inc.

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Business development personalities


When it comes to business development for professional service firms, there are four types of profiles. According to Jody Sutter, author of “The Small Agency’s Guide to Winning New Business,” they are:

1. Hunters – have an instinct for selling.

2. Promoters – have something to say and aren’t afraid to say it.

3. Communicators – have the ability to simplify complex ideas and can captivate their audience.

4. Thinkers – pore over research and arrive at the big idea.

Sutter also says you must answer these questions: “What are you selling?,” “Who are you selling it to?” and “How are you selling it?”

– Scott Hanson, HMA Public Relations

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Medieval Times breaks ground on first castle in Arizona

horse race

Medieval Times Dinner & Tournament broke ground on its 10th North American castle, to be located in the Salt River Pima-Maricopa Indian Community’s Talking Stick Entertainment District in Scottsdale, Arizona.

With construction slated for completion in 2019, the 79,000-square-foot, 11th century-style castle will be one of the most architecturally distinctive among its nationwide properties.

Designed to appear as if it is organically rising from the land, the edifice will incorporate the motifs of medieval Spain. Once open, “knights” will engage in displays of strength and skill as fans enjoy a feast without using utensils.

– Dave Drennon, Arizona Lodging and Tourism Association

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First air cargo shipment processed at SkyBridge Arizona

Arizona business leaders, trade advocates and government officials gathered at Phoenix-Mesa Gateway Airport to celebrate the operational launch of SkyBridge Arizona, the world’s first international air cargo hub to house both Mexican and U.S. customs.

The concept of joint inspections was first launched in Arizona at the Mariposa Land Port of Entry in Nogales in 2016. Inspection times have been reduced thanks to binational cooperation. The success in Nogales is considered to be the catalyst behind five additional joint inspections sites.

SkyBridge Park will encompass five million square feet of office, warehouse, logistics/cargo, hospitality and retail space.

– Allison Gilbreath, Arizona Chamber of Commerce & Industry

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EDDE Awards presented to 8 winners

The Arizona Association for Development (AAED) has presented its prestigious annual Economic Development Distinguished by Excellence (EDDE) Awards, recognizing individuals and organizations that have made significant contributions to economic growth in Arizona.

This year’s winners are:

• Jaye O’Donnell, assistant economic development director, Mesa.
• Dan Henderson, CEcD, economic development director, Gilbert.
• Richard Wilkie, CEcD, AZED Pro, economic development director, Casa Grande.
• Wendy Bridges, AZED Pro, economic development coordinator, Prescott.
• Lena Fowler, Coconino County Board of Supervisors, District.
• Ben Hooper, economic development coordinator, Prescott Valley.
• Joel Millman, program manager, Pinal County.
• Gilbert, Pinal County and the Town of Queen Creek.

– Scott Hanson, HMA Public Relations